Why Does the Pedlar Sing?
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Published 11 Mar 2021
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The Anatomy of Humbug
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Published 05 Feb 2015Save $1.63
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What Is Brand Equity, Anyway?
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Published 08 Apr 2002 -
Evaluating Advertising
Hardback
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Advertising Works 6
Book
Published 20 Jun 1991 -
BMP Works
Book
Published 01 Jan 1992 -
Advertising Works 5
Book
Published 01 Jan 1990